About ORLY

ORLY; It All Starts With Innovation. Founded in the 1970s by Jeff Pink, ORLY has over 40 fabulous years in the nail care industry. From the conception of timeless nail looks such as the Original French Manicure® to cutting-edge colour and treatments, ORLY has been turning industry heads with innovative products, colour expertise and an unwavering commitment to salon professionals. Jeff's latest innovations include Gel FX - vitamin infused gel polish, EPIX - smudge fixing ambient light cure flexible polish, and beauty editors' favourite BB creme.

The Original French Manicure

In 1975, ORLY founder Jeff Pink created a natural nail look to help screen actresses speed up the time between wardrobe changes. Simple, classic and feminine, this time-saving manicure accentuated the nails without ever upstaging the outfit. Stylists and starlets loved the new look that quickly spread through the fashion world. Once it hit the runways of Paris, Jeff knew he had the perfect name…the French Manicure!

The Colours

ORLY never stop looking for the next big idea. By keeping hot on the heels of the latest trends, the talented team of colour experts deliver the bright ideas, on trend colours and bold textures our fans love. Colour is the foundation of everything ORLY do. Full of the classics, the revolutionary and time-tested fan favourites the core ORLY collection has something for everyone. 

Nail Treatments

Beautiful manicures and pedicures start with strong, healthy nails. ORLY provides a comprehensive line of products and tools that prep, nourish, protect, add shine and shorten dry time. ORLY makes it easy to choose the right products, ensuring optimal results for every level of expertise. ORLY also offers step-by-step videos and written tutorials to help you perfect the hottest new nail looks at home.

A Firm Fashion Favourite

ORLY is used backstage at London Fashion Week and is regularly seen featured in fashion publications Cosmopolitan, Vogue and Glamour to name a few.

Free From 6 Nasties

ORLY is formulated without DBP, Formaldehyde, Toluene and Camphor. And ORLY is vegan friendly and animal cruelty free.

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