About Introducing ORLY GelFX Builder In A Bottle

Introducing our newest innovation, ORLY GELFX® Builder In A Bottle®.

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All In One

Say goodbye to pots and tubes, our new all-in-one product allows technicians of all skill levels to sculpt and extend nails with a brush-on builder application. The unique self-levelling formula means application is effortless. 

Game Changer

Jeff Pink, ORLY CEO and founder says “The industry was past due for a game changer in the nail extension arena. ORLY is proud to continue to lead through innovation with ORLY® GELFX® Builder in a Bottle™.” 


The unique brush-on Builder in a Bottle™ formula applies like a soft gel, wears like a hard gel and soaks off when you’re ready to remove without the sticky mess of a gel extension. A perfect balance of soft-gel and hard-gel properties creates a flexible strength that your clients need without the pain, cracking or damage that comes with hard gel and acrylics.

Build Your Business

Build your nails and your business by adding this revolutionary new service to your treatment menu. Will full sets applied in as little as 45 minutes and infills in 25 minutes, it’s a no brainer. So, what are you waiting for?

Get Started

Get started with the ORLY GELFX® Builder In A Bottle® Intro Kit. Includes everything you need to master Builder In A Bottle with a 16oz bottle of GELFX Builder In A Bottle, Nail Primer, Topcoat, 100 Perfect Fit Forms, 100/180 Grit File and Buffer & File Duo.


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