Area Sales Manager


Area Manager

Responsible to:

National Sales Manager – Salon

Reporting to:

National Sales Manager – Salon

Sales Area:

Area SA07 - London, Greater London, Bedfordshire, Buckinghamshire, Herfordshire, Hampshire, Surrey, West & East Sussex, Essex & the Isle of White


To maintain and develop business with existing customers and to develop business by locating and selling to new accounts within listed territory

Key Tasks / Responsibilities

  • To promote the company and its products to its best advantage under guidance of the National Sales Manager; to acquire a thorough working knowledge of all company products and a thorough understanding of all their applications
  • To meet agreed monthly sales targets and New Business for the territory on a regular basis within budgeted price levels or better discussed with the National Sales Manager
  • To plan the coverage of the area in the most effective and economic manner within boundaries in accordance with the National Sales Manager’s direction
  • Efficient administration of enquires, orders and other sales documents
  • To report coherently and with speed day to day activities, customer development and changing business trends, communicating customer complaints/satisfaction and competitors’ activity to the National Sales Manager.  Reporting to be in accordance with directives issued by National Sales Manager and on appropriate forms supplied for these purposes
  • To develop relationships with customers that further the relationship and standards attached to the company name visiting regularly and carrying out product demonstration to both prospect and existing customers.



Other Tasks / Responsibilities

  • Attendance at all national sales meetings, exhibitions and company organised training sessions
  • To keep knowledge of all company product and their applications including the sales presenter up to date through attending regular sales meetings, product training sessions and personal development
  • To acquire and develop all necessary professional selling skills through meetings, training sessions and by discussion, reading and constant practice
  • Development and promotion of new product within existing and new accounts
  • To liaise whenever necessary with the Sales Manager, Brand Managers, Customer Service Manager, Education Manager and Office Buddy to ensure a high level of customer service and advice are maintained
  • To liaise with National Sales Manager on day to day sales activities including quotations, prospecting new and key accounts
  • To have knowledge of market and competition within territory


Performance Measure

  • All existing and prospect customer records to be up to date and contain full information.  Properly reported call record which specifies, in all cases, the objective of the call, by telephone or field visit and result
  • Fully detailed call sheets and journey plan in existence and being worked in a systematic manner.  Journey plan with at least 75% of calls forecast as firm appointments, to be received in advance by 1st of each month.  Call sheets to be received every Monday before 11am by National Sales Manager
  • An average of 4 visited appointments to be carried out per day, minimum, and two days taken for administration purposes per month
  • A list of live new business prospects being properly researched every month. At all times there is an adequate list of prospects in negotiation and steady movement towards conclusion can be demonstrated
  • All key tasks
  • Happy retention of customer base